Industry expert Carla Cross uses her own experience in perfecting a system for planning that's both easy and effective. Her system contains the prime considerations you should watch for to save time and money and create more profit. This highly regarded, unique business planning system consists of the following chapters which are followed by an extensive Appendix of Sample Business Plans and Planning Worksheets: The Concept of Business Planning; Reviewing Your Marketplace; Reviewing Your Business; Capturing Your Focus; Setting Your Objectives; Marketing: The Action Plan to Grow Your Business; Tactics: How to Make Your Move; How to Market You; Your Professional Development: Plan to Improve; A Word to Managers; Managing Your Plan for Success.
