In today's competitive real estate market, professionalism is key for agents who will survive and thrive. Now, the Residential Sales Council -an organization whose goal is to maximize professional performance - has completely updated its classic guide. Over the years, the Real Estate Sales Handbook has helped more than one million agents be their very best. This essential tool now covers all the areas necessary for your success in today's fast-changing industry, with advice on issues such as: using today's technology - computers, faxes and phones - to boost production; understanding agency and reducing your liability risk; offering high-level, visible service to today's demanding consumers and much more.
